Fiona is a women's footwear brand known for leather boots, ankle boots and everyday sneakers. They wanted an online store that made browsing fast, sizing clear and choosing the right pair feel effortless.
Fiona
Footwear that makes every step a statement.
About the client
Fiona designs boots and shoes that move from city streets to weekend escapes. Their customers value quality leather, timeless shapes and a perfect fit, and they expect the online experience to feel just as confident.
What we did
We defined a UX strategy focused on fast discovery and confident selection. That meant smarter category pages, quick size previews on hover, clear stock badges like New and Limited Stock, and a product page with detailed descriptions, materials and size guidance.
We designed the full set of UI mockups, from the campaign-led home page to product listing, product detail, cart and checkout, and connected them in a prototype for testing.
Challenges
Footwear has one of the highest return rates online, mostly because of fit. We placed size selection, size guides and delivery information exactly where customers make their decision.
Find your style, walk with confidence: every screen was designed to answer a question before the customer had to ask it.
More projects (2)
View all
