A flat monthly fee for a senior design and development team. You send requests, such as new pages, landing pages, updates and tests, and they are done one at a time. It suits teams whose website is never finished. For a one-off site, pay as you go is usually cheaper.
Senior designers and developers who design your website, build it in Shopify, WordPress or code, and keep improving it after launch. One team from the first sketch to the live site.
Website design
Website design and development, on subscription.
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Inside a project
Stretchy, from listing to product page.
- 1
One model, one light, every product
AI model photography keeps the range consistent, so the grid reads as one collection, not a dozen separate shoots.
- 2
Only what helps you choose
Name, colour and price under each product. Everything else waits for the product page.
- 3
Bestsellers in one row
A single scrolling row shows the range without making the home page longer.
- 4
An offer in the bar, not a pop-up
The first-order discount sits in the announcement bar, visible without getting in the way.
- 1
Photography without a photoshoot
The same AI model wears every piece, styled to the brand, so new products go live in days.
- 2
Sizes you can’t buy look different
Out-of-stock sizes are greyed out, so nobody picks a size that isn’t there.
- 3
One black button
Add to bag is the only solid black element on the page. The next step is never in doubt.
- 4
Details folded away
Description and shipping open on demand, keeping price, size and the button on the first screen.
E-commerce UX, UI and AI model photography for Stretchy.
Read the Stretchy case study
What's included
Design, build and launch, from one team.
- Strategy and sitemap
- What the site must do, who it is for and which pages it needs, agreed before design starts.
- Website and landing page design
- Every page at desktop and mobile sizes, each built around one clear action.
- Development
- Built in Shopify, WordPress or a custom front-end, with a CMS your team can edit.
- E-commerce
- Collections, product pages, cart and checkout, plus the product imagery to fill them.
- SEO foundations
- Clean structure, fast pages, titles, descriptions, redirects and structured data, set up at launch.
- Launch and ongoing care
- Testing across devices, launch, then new pages, tests and updates on the same plan.
How it runs
From brief to live site, step by step.
Strategy and sitemap
Goals, audience, pages and content plan, signed off before design.
Design
The home page first to set the direction, then every other template, reviewed with you as we go.
Build
Development on your platform, content loaded, forms and analytics connected.
Launch
Testing on real devices, redirects from the old site, launch and a handover session.
A single landing page skips straight to design. We agree the plan and the hours before we start.
AI-powered websites
AI drafts the options. Senior people finish the site.
An AI-powered website is still designed and built by people. AI makes the early rounds faster and the imagery cheaper; it never ships anything on its own.
What AI does
- Generates first layout directions in hours, not days
- Creates product and lifestyle imagery without a photoshoot
- Drafts motion and interaction ideas to test
- Speeds up repetitive build tasks
What a senior designer does
- Chooses the direction and designs every page
- Writes and reviews the production code
- Checks speed, accessibility and SEO before launch
- Owns the result and talks to you directly
Pricing
One site, or a site that keeps improving.
4 hours free to start
Pay as you go
For a new site, a redesign or a single landing page. Hourly, quoted on scope before we start, with a weekly report of hours spent.
Claim your free workMonthly partner
Dedicated plan
For teams that need new pages, tests and updates every week. A senior designer and developer on one flat monthly fee.
See the design subscriptionFAQ.
What marketing leads and founders ask before a website project.
Shopify, WordPress and custom front-ends. We recommend the platform your team can run after launch, not the one we like best.
Yes. We keep what works, fix what doesn’t, keep your URLs or redirect them properly so search rankings carry over, and plan the switch so the site stays live.
You do, once the work is paid for. Design files, code, the CMS and every account are in your name.
Yes. Agencies use our white-label design and development service to deliver sites under their own name.
More website work
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Who it's for
Website design, shaped to how you work.
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