Strategy, logo and mark, type, colour, imagery style and a brand guide, plus the templates you need first. Rollout across packaging, website, signage and social is quoted separately, so you only pay for what you need.
Senior brand identity design for new companies and brands ready for a refresh: the idea, the logo, type, colour and guidelines, then the rollout across packaging, website, signage and social.
Brand identity
Brand identity design that holds up everywhere it goes.
No card · Senior designer on every task · Reply within one working day
Inside a project
Miki Holidays, from mark to system.
- 1
A bird and a tailfin in one shape
One geometric form reads as both, carrying movement and travel without reaching for a plane or a globe.
- 2
Emerald to teal
The gradient nods to calm seas and new horizons, and sets the palette for everything that follows.
- 3
Drawn on a grid
Circles and angled guides fix every curve, so the mark redraws exactly, from an app icon to the side of a suitcase.
- 4
Written down, not just drawn
Each part of the guide explains the thinking, so the next designer keeps the idea intact.
- 1
The master lockup
Mark and wordmark set together for every main use, with the mark leading.
- 2
A version for every background
A full-colour lockup for dark backgrounds and a one-colour version for single-colour printing.
- 3
Four greens and one orange
Four core teals and greens, with an orange kept for special projects and promotions.
- 4
The system in use
Type and photography shown working together, so the team sees the brand in action, not just the rules.
Brand identity, logo design, website UI/UX and front-end development for Miki Holidays.
Read the Miki Holidays case study
What's included
From the first idea to the last label.
- Brand strategy
- Who you are for, what you stand for and how you sound, agreed in one short document before any design.
- Logo and mark
- A wordmark, a symbol where it helps, and versions for small sizes, dark backgrounds and one-colour printing.
- Type and colour
- Typefaces, a palette with print and screen values, and clear rules for using them.
- Illustration and imagery
- An illustration style, photo direction or AI image style when the brand needs one, as it did for Jitter & Joy.
- Brand guidelines
- A guide your team will actually use, with downloads, examples and the reason behind each rule.
- Rollout
- Packaging, signage, merch, website, social templates and decks, designed in the new identity.
How it runs
A typical identity, step by step.
Strategy and routes
Workshop, research and the brand idea, then two or three visual routes to choose from.
Identity
The chosen route refined into the full mark, type and colour, with two review rounds.
Guidelines and rollout
The brand guide, logo files and templates, plus the first applications you need most.
Bigger rollouts, like a packaging range or signage, are planned on top. A refresh is often faster. We agree the plan and the hours before we start.
AI and the designer
AI widens the search. A senior designer draws the mark.
What AI does
- Explores visual directions and moodboards in hours
- Mocks the identity onto packaging, signs and screens to test it early
- Generates image styles that stay consistent with the brand
What a senior designer does
- Defines the strategy and the idea behind the brand
- Draws and refines the final mark and lettering
- Writes the guidelines and checks every application
- Presents the work and talks it through with you
Pricing
One identity, or a brand team on call.
4 hours free to start
Pay as you go
For a new identity, a refresh or a single logo. Hourly, quoted on scope before we start, with a weekly report of hours spent.
Claim your free workMonthly partner
Dedicated plan
For brands with rollout work every week: packaging, campaigns, social and print, on one flat monthly fee.
See the design subscriptionFAQ.
What founders and marketing leads ask before a branding project.
In three steps: strategy and routes, the identity itself, then guidelines and the first applications. Larger rollouts, like a full packaging range, are planned on top, and a refresh is often quicker. We agree the plan and the hours before we start.
Yes. We keep what people already recognise, fix what fails at small sizes or on screen, and update the guidelines so your team can use them.
Yes. Packaging is often where a brand meets its customers first. We designed bags, pastry boxes and cup sleeves for Jitter & Joy and the can for Pound Town.
Yes. Once the work is paid for, all rights and source files transfer to you, including the vector logo files. Font licences stay with each font’s maker, and we tell you exactly what to license.
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Who it's for
Brand identity, shaped to how you work.
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