Jitter & Joy is a neighbourhood coffee roaster with a big personality. They came to us for a brand that felt warm, playful and handmade, and that could stretch across bags, cups, merch and the café itself.
Jitter & Joy
Better coffee, happier days.
About the client
Founded in 2025, Jitter & Joy roasts small-batch coffee and serves it in a cosy café where the counter is always full of fresh pastries and conversation. Their promise is simple: coffee roasted with love, brewed for good moments.
What we did
We created a friendly, retro-inspired wordmark and a hand-drawn illustration of two characters, a roaster and a coffee lover, sharing a cup. The illustration became the heart of the brand.
The identity was rolled out across takeaway bags, pastry boxes, iced-coffee cup sleeves, staff T-shirts and in-store signage, all in a rich espresso brown and warm cream palette.
Challenges
Coffee is a crowded category, and many roasters look the same. We needed something instantly recognisable that still felt honest and approachable.
Keeping the illustration simple enough to print on kraft paper, cups and fabric, while keeping its charm, took several rounds of refinement on line weight and detail.
More projects (2)
View all
