P&BHusri crafts sculptural heated towel rails and designer radiators for architects, interior designers and homeowners. Their range had outgrown their website, and specifiers were struggling to find the right collection, finish or dealer.
P&BHusri
Designer heated towel rails and radiators, presented like the objects of art they are.
About the client
P&BHusri partners with visionary designers, architects and craftspeople to turn an everyday necessity into a centrepiece. Their collections, from Master and Art Classics to Modern Classics, Bespoke and Super Heated, are found in luxury bathrooms and hotels around the world.
What we did
We started with strategy: stakeholder interviews, a content audit and a new sitemap that organises hundreds of products by collection, style and use, with clear paths for homeowners, designers and dealers.
From there we designed high-fidelity mockups for the home page, collection pages, Inspirations, product detail and a Dealer Locator. Large, gallery-style imagery and generous white space give each piece the room a premium product deserves.
The final prototype brought the key journeys to life so the team could validate them with real customers and dealers.
Challenges
The catalogue is deep and technical, but the brand is about emotion and craft. Our challenge was to balance inspiration with specification, letting visitors fall in love with a design and then quickly find the dimensions, finishes and heat output they need.
A clear information architecture and a restrained, monochrome interface made that possible without losing the sense of luxury.
More projects (2)
View all
